With WHY SEO IS IMPORTANT FOR YOUR BUSINESS.
What is SEO exactly? And How Does It Help Your Business?
SEO or Search Engine Optimization is how businesses large and small are able to improve their online visibility. Unlike Paid Advertising SEO is done with a more organic approach, organic meaning you don’t pay to drive traffic to your website.
Although Paid Advertising is very effective when done correctly SEO will improve your website ranking over time. Also, Your rankings won’t drop overnight night when you stop your ad spend.
Organic Search or Non Paid traffic is how most businesses drive traffic to their website when people search for a solution to their problem online and in most cases their first choice is Google.
This is why at Tribus Solutions we emphasize that a strong SEO strategy be implemented to abide by Google’s standard. Search engines like Bing and Yahoo are also important by following Google’s guidelines all the other search engines will be adhered to.
This might still seem to be a bit vague to what SEO is exactly. You might ask how is it tangible?
SEO is a combination of online optimization methods that digital marketers use to promote their website or business online. The goal with SEO is to make your website an authority on the web and be first on page 1. Your business will then be found at the top of the page when a prospective customer is searching for the specific product or service that you offer.
What About Local?
SEO is especially important for local businesses. If your business is at the top of the search engine when your product or service is searched for, it is very likely that they will click your link and buy from you before your competitor, even if you sell the same thing.
The power behind SEO is that it builds trust in the eyes of Google and the consumer. If your business is at the top of the page it communicates to the user that you’re to be trusted. Thus getting clicked on. Being at the top of local search signals that Google likes what you are doing and rewards your business by recommending your website before others.
How Does A Website Build Authority?
There are a number of ways to build a businesses website into an authority. One of the most common is what is known in the business as building backlinks. But even more important are high authority backlinks.
What Is A Backlink?
Ex. If you are a boutique clothing store wanting to build up your online presence and a major retailer such as Macy’s or Nordstrom mentions your store by including a link from your website on any of their digital channels that is a high authority backlink.
This makes your brand stand out for which Google will rank you higher on the SERP (Search Engine Results Page). The more high quality backlinks the higher and faster you will rank on the search engines.
If your site is new it will take some time before you get high authority mentions from big brands. However, big brand mentions are not the only game in town. The same approach can be taken from the other thousands of high authority websites related to your industry.
These sites are not as well known but still have a high degree of online authority and will give your business a great boost. They are also easier to get backlinks from if your website is new or looking to grow its online presence.
Is SEO Only About Backlinks?
This is a great question and one of the first steps that we take At Tribus to increase your website’s visibility is to start with Local SEO and On-Page Optimization. What does that mean exactly?
While SEO is used to improve your websites overall visibility throughout the web. Local SEO is done in a way that targets the specific area in which you provide your product or service. It can be the neighborhood you do business in, the city, or the state.
How is this Done?
Local SEO starts with Google My Business by listing your business information on Google and optimizing it for the search engine. This will also be done for Bing and Yahoo as they are the second and third most popular search engines.
Local SEO accounts for getting your website on local business listings with high authority such as the local chamber of commerce, popular local blogs, social media, and online news sites.
The combination of all of these strategies is used to position your business in a way that will be top of mind for anyone in your community looking for your product or service, as well as climb the rankings.
Local SEO is also used to enhance social engagement by creating content that the community can share with their friends and family. By giving something away for free or creating a video or a blog teaching somebody about a subject they may have never heard of before, your website will be looked at as an authority and build even more trust and credibility.
In turn, turning online users into in-person buyers.
With On-Page Optimization we asses your website and all of its pages to ensure that Google’s algorithm is able to know exactly what your business is about, where it is located, how customers can reach you and the kind of value you provide. As well as improve upon or create new landing pages and increase site speed.
What About User Experience?
Another major part of SEO is the user experience. Google is really smart and it knows what it wants. What it wants is to give its users a trouble-free zone to find exactly what they are looking for.
Google rewards websites that are aesthetically pleasing both visually and with the type of content the website provides. This doesn’t mean that your website needs to be a work of art done by a digital Picasso. It does mean that your pages should contain high-quality images, videos, infographics, and blog articles. This will help position you as an authority in what you do.
The better curated your website is in providing high-value content the better you will look in the eyes of Google. The longer your website visitors stay on the page will help the SEO high ranking factor.
What Does This Mean For Your Business?
Because we are living in the information technology era, consumers are a lot smarter today than ever before. They do research on several brands and businesses before making a final purchase decision.
A new business may have trouble connecting with a prospective buyer online. With a good SEO strategy, they will be able to reach out to the consumer in such a way that the customer will feel comfortable investing their time and money with them.
Businesses who have paid little attention to their websites ranking will be difficult to be found on the web. They will be virtually non-existent wondering why other businesses are showing up on the first page and they don’t.
Can I Set It And Forget It?
Google is constantly changing the way their algorithm works. What seemed to be doing good on traffic one month may have the total opposite effect the following month.
This isn’t because the SEO professional did a bad job, it simply means that what Google once viewed as important is not as important anymore. due to the constantly changing landscape of the internet.
This also does not mean that your website or its content is no longer worthy. If your rankings or traffic drop due to a Google algorithmic change the SEO professional must update their clients’ website and content to re-enhance their SEO and stay on par with the changes.
Failure to stay up to date will keep what was once a great ranking site down in the search.
Pro Tip: A great way to stay ahead of the curve is to look at who is already ranking high in your industry when it comes to local search. With an in-depth competitive analysis, we will know what your competitor is ranking for and implement a strategy so your business will also rank. It is always worth mentioning that a good SEO strategy is a business investment as a good SEO Professional will implement the correct strategy to ensure that your website keeps its juice no matter what changes the internet makes.
How Fast Can I Rank?
With Paid Search, you skip the line and rank at the top of the web page because you paid for it. With SEO it may take a few months before a new website begins to see its effectiveness taking place.
When SEO is done properly and you begin to rank on page 1 your business will reap the benefits for a long time to come. No need to pay for advertising. It is cheaper in the long run compared to Pay Per Click but it does take more time to see the results.
In the end, the more time is dedicated to proper SEO the stronger your website will be. Which in business terms translates for the potential of a higher ROI for your business.
With traditional media, a business may not know the impact their marketing campaigns are making. With SEO we are able to tell the client where they are currently when it comes to search engine rank. We can also track the positive impact that SEO is having on their business.
In today’s era, SEO and digital marketing are the biggest components for generating new customers online. It is important that a business implement an online marketing strategy to stay competitive in today’s world.
With a proper plan in place, your business can be set up to thrive for many years to come.
At Tribus Solutions we offer a complete Digital Marketing package that can be tailored to a business’s specific need. If you are looking to up your digital marketing game give us a call to schedule your free consultation or visit our office in Helotes, TX. We proudly serve San Antonio, TX and its surrounding areas.
Digital Marketing Team
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