How Videos Can Help Your Business
The Amount of web content created on a daily basis is pretty impressive. So impressive that a lot of it can get lost in the mix and with little engagement. What does this mean for your business? Creating web content like blogs, articles, and social media post will help improve your businesses visibility online. However, the lifespan of such content is very short-lived if it does not resonate with your audience and online platforms.
Because of this, your content may have minimal impact if a specific distribution strategy is not in place.
Enter Video! With Video marketing your business can cut through the noise that is social media and content marketing. A proper video marketing strategy can reap dividends for your business many times over. The shelf life of a great video can outlast current trends by years. A great video has the potential to be like your favorite song, you and your friends can play it over and over and not get bored.
Your ideas will work for you so you don’t have to.
What Video Can Do For You
If you are a new business or have been in business for many years video is a great way to revamp your brand’s awareness. By making your business more visible online it is possible to completely restructure your organization in a very positive way.
You can make your business go from unknown to known in a very short period of time.
There have been several examples of this in recent years where a completely unknown business set out a strategic video marketing plan which completely revolutionized their business. Their video plan created massive online engagement throughout the entire country. But even better was the substantial increase in ROI and long term sustainability.
While all videos are not created equal even a simple video promotion can have a very positive return for your business.
Let People Know Who Your Company Is And What You Stand For
Video is also a great way to let your audience know who you are and what your company stands for. This will create and vet customers who may or may not be a good fit for your product or service.
Video can also be used to inform your ideal customer by answering their questions or rejections before they step inside your place of business or pick up the phone to call. This is a great way to save time for you and your employees as customers who have seen your videos will ask better questions and are one step closer to making their final purchase with you.
This also gives customers a chance to see how relatable your business or service is to their needs and personalities. Customers have a chance to get a feel of what you or your business is like before making a purchase.
They can feel welcomed, at ease and trust they are getting the best deal or service by working with you.
Boost Social Engagement
Video can also help boost your social engagement across social media. If the video produced is a hit it can be shared virally at no additional cost. The more eyes on your content equal more eyes on your business.
Whether you have 10 followers or 100K followers a great video can grow your audience and your business.
Another great benefit of video is one that is not so obvious but just as important. By placing a video on your website the time visitors spend on your page will dramatically increase. What this means for you is: Google likes people to spend a lot of time on websites and the more time visitors spend on your site the more Google will reward your site by putting it above the others in your industry.
Why We Love Video So Much
Video is by far the most engaging piece of content any business can create for themselves. But for us at Tribus Solutions what is even more important than a video is a video that helps bring in more customers. Beyond the lights, fancy cameras, and editing techniques, we like to help businesses create a custom piece of content that relates to their field of business and ideal customer.
At Tribus, we strive to create videos that not only look good but also adhere to your business needs. With a proper video marketing strategy and distribution, we can help boost your social engagement to get new customers, connect with the current ones, re-engage the old ones and continue to drive them to your products or service.
If interested in creating a video marketing strategy for your business our marketing team here at Tribus would love to sit down for a free consultation and discuss how we can help your business.