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How To Choose A Digital Marketing Agency

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 If you are a business then you understand that in order to stay in business you must have sales. To get those sales, your product must be good and your marketing efforts should align with your ideal customers’ wants and needs. 

However, due to rapidly changing technologies, consumers are able to look up and get feedback on any business immediately. This is great for the consumer as they can make an informed purchase decision when buying. But the speed of information can also damage a business just as fast.

If online channels are raving about your business this is a good sign that they will continue to rave about you to ensure longevity. But, if the negative feedback overshadows the positive this can spell trouble for the business. For this resason, a strategic and proactive digital marketing approach is taken into account. 

But how to grow your brands’ awareness, keep its reputation highly favored, and constantly in the minds of customers to keep them coming back?

Enter Digital marketing. The culmination of promoting a brand or business through the use of the internet and its social platform. 

Since the start of the digital revolution, there have been many digital marketing agencies.  They have established themselves and successfully grown their reputation to meet the needs of their clients. 

But How Do You Know Which Digital Marketing Agency Is Right For You?

The answer to this question stems from your type of business and whether the job can be done in house. This also depends on the size of the campaign you will be running. If you are looking to hire outside help there are a few things to consider when working with an agency. 

Think About What Your Business Needs Right Now. 

It is important that you understand the thing that your business needs right now.  Digital marketing strategies such as SEO, social media management, content creation, and video can take time to create and implement. If you understand your current business needs as it is today you will have a better overview of the digital marketing service you want to implement right away. If you are looking to boost your sales you might think about a paid search campaign for your business. You can talk to an agency about managing a pay per click campaign for your business. 

If you feel that your business is lacking on the social media side you can talk to them about your current social media and go over the type of plan they would implement if you decide to work with them. 

 If wanting to start a blog or expand your blog’s content it will help to ask the content creator what sort of content they write about and how often.  Are they already familiar with your industry? The same conversation can be had with a video production content creator. Ask what type of videos they will be produced and how often.

Approaching a digital marketing agency with an idea of what it is you want to achieve is the first step to choosing the right digital marketing agency for your business.

It is also important to know how much of your marketing budget will be going to your digital marketing efforts. This will determine the type of results you will have. Also, keep in mind that most agencies will charge you a monthly management fee and setup fee per service. This does not include the amount of ad spend/budget you will have for the agency to use on your behalf on things such as pay-per-click and social media ds. 

Listen To What They Are Saying

When speaking to someone at a digital marketing agency it is important to listen to what they are saying. Does their vision align with your goals, ask what sort of plan they will implement for your business. If it seems to be a great fit, then ask about what other clients campaigns have been like. If they haven’t told you about the success of other clients it would be wise to ask them about it. 

It is also worth asking what type of clients they have worked with in the past. They may have gotten great results for a business but your ‘s might be the total opposite of what they are used to and the strategies might be different based on the customer needs. 

However, if a company has a great track record of working with companies like yours then you might be a great fit for working with that agency. 

Similar In Nature

It’s also good to seek out an agency that may have similar characteristics to your business. A large digital agency may not be the right fit for a local small business. Hiring a one-man team may not be the best fit either. Find the balance of what it is you need and how big of a digital marketing team you actually need. 

Bigger agencies can be great but often large agencies or agencies who charge a very low management fee might be from out of state on the surface seems great but but these  types of agencies are often dealing with hundreds of clients at a time and have a hard time keeping up with clients as the actual manpower to be fully effective and give each client the attention they deserve is a problem for most.

Look for a company that will dedicate the time to meet you in person or speak with you on the phone. They should also give you a detailed overview of the effectiveness of your campaigns and what is working the best for you so that you can make better business decisions and communicate on what you want the next steps to be. 

Like Hiring A New Employee

When deciding to work with a digital marketing agency know that you are adding to your team of experts. Rather than just giving somebody a budget to get you results you should look at it as hiring a new employee. Ask yourself what are they going to bring to the table. How is your company going to benefit by working with them? Do you like them? How transparent are they when it comes to the work. Are you guys able to problem solve and work together? Can you see the long term potential in working with that particular digital marketing agency?

Do you feel that they really understand your business and customer wants and needs?

Who Offers The Best Value

Don’t make a decision on price. Just because a company hires an expensive agency doesn’t mean that they will get the result that they intended and going with an agency because of their low price point does not mean that you will be getting the best value for your time and money. It is important to work with an agency that is going to offer the best value to your business and also be transparent about the way they do business and be accountable if things don’t go according to plan. 

We hope this helps you on your journey to find a reputable and trusted digital marketing agency. 

If you have any other questions or would like to schedule a free business needs analysis and see how Tribus Solutions can help you implement a digital marketing strategy feel free to call

(210) 516-1603 or email us at info@tribussolutions.com. Our digital strategists would love to hear from. 

Tribus Solutions proudly serves San Antonio, TX and its surrounding areas.

 

You may also like our other articles on digital marketing. 

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